Meta has unveiled a new AI-powered Creator Assistant for Facebook, alongside an expansion of AI translation tools designed to help creators reach audiences in more languages.

The new Creator Assistant is designed to act as a personalized guide for creators, turning performance data into practical recommendations. Rather than simply displaying analytics, the tool explains why certain content performs well and suggests ways creators can improve future posts.

Meta says the assistant can also help when creators run out of ideas. Drawing on trends across Facebook, it can suggest content angles, trending audio, cultural moments, and other topics that may resonate with audiences.

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Over time, the assistant learns a creator’s goals and adapts its recommendations accordingly. Whether the focus is growing an audience, increasing engagement, or earning more through monetization, the tool aims to provide guidance tailored to each creator’s needs.

Alongside the new assistant, Meta is expanding AI-powered translations for Reels, making it easier for creators to share content with audiences who speak different languages. The company believes the feature can help creators grow beyond their local markets without creating multiple versions of the same video.

The updates are part of Meta’s broader effort to integrate artificial intelligence into its creator tools and make Facebook a more attractive platform for content creators.

As competition for creators continues to intensify, Meta is betting that AI can help simplify the creative process—from generating ideas to reaching audiences around the world.