Digital wallet Cash App has introduced a new Tap to Pay feature, allowing users to make payments in stores with a simple tap. To mark the launch, the company is also offering a $25 magic wand that can be used to make purchases at contactless payment terminals.

The wand isn’t actually magical. Hidden inside is NFC technology similar to what powers tap-to-pay cards and mobile wallets. Users simply wave the wand near a payment terminal to complete a transaction.

The idea was inspired by people who had already been creating homemade payment wands by hiding tap-and-pay cards inside everyday objects. Cash App has now turned the concept into a real product that consumers can buy.

The wand is also part of the company’s new NFC-powered tag hardware lineup, which Cash App says will expand into additional form factors in the coming months.

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While the product may seem playful, the launch appears to be aimed at a younger audience. Cash App has been expanding its reach among Gen Z users for years, including the introduction of teen accounts in 2021.

The company is betting that younger consumers want more than just convenience. By turning an everyday payment into something fun and shareable, Cash App hopes to make the experience stand out in a crowded fintech market.

The launch also highlights how digital payment companies are changing their approach. Instead of focusing only on features and speed, many are looking for new ways to connect with younger users and become part of online culture.

For Gen Z, paying for a coffee with a phone is normal. Paying with a magic wand is something people might actually talk about.