Mukami Gitonga is a growth leader focused on building and scaling the East Africa–UK/EU corridor, bringing nearly three years of experience at LemFi to one of the world’s most important remittance and financial connectivity markets. In her role as East Africa Growth Manager – UK & EU at LemFi, she has played a key role in expanding the company’s reach across East African markets and connecting them with diaspora communities in Europe and the UK.
As LemFi Growth Manager, Mukami Gitonga has led the launch and expansion of the Rwanda, Tanzania, Kenya, and Uganda markets across Europe, while driving growth across the UK–East Africa corridor. Her work combines go-to-market strategy, influencer marketing and community engagement, with a strong focus on understanding customer behaviour and identifying opportunities that can translate into sustainable market growth.
Her approach is powered by a combination of data analysis, AI technology, strategic partnerships and customer-focused growth strategies. By turning market insights into actionable campaigns and scalable acquisition and engagement engines, Gitonga has helped create growth strategies that are designed around the specific needs of African diaspora communities.
Beyond campaigns and numbers, Gitonga has built and managed strategic partnerships within diaspora communities across the UK and Europe. These partnerships have helped establish trusted distribution channels, strengthen LemFi’s presence in key markets and create stronger connections between the financial technology platform and the communities it serves.
As cross-border financial services continue to evolve, Gitonga’s work reflects a broader shift in how fintech companies approach growth. Her focus on combining technology, data, community and strategic partnerships positions her as one of the emerging growth leaders shaping how African diaspora fintech connects East Africa with the UK and Europe.
